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Basseterre, St. Kitts, April 15, 2016 (SKNIS): Chief Operating Officer of the St. Kitts-Nevis (SKN) Patriots, Richard Berridge, has revealed that several marketing initiatives will be rolled out very shortly in preparation for St. Kitts and Nevis’ hosting of several matches of the 2016 Caribbean Premier League (CPL) Twenty20 (T20) Tournament.

 

The matches are scheduled to take place June 30, July 02, 03 and 05, 2016.

 

“There are a number of new marketing initiatives which will be executed between now and our first match which is scheduled against the Guyana Amazon Warriors on the 30^th of June at the Warner Park Cricket Stadium,” Mr. Berridge said.  “Tickets are already available online via sknpatriots.com for the south stands and the west mound.  The Carib Brewery Party Stand and the VIP Party Stand tickets will go on sale shortly as we finalize arrangements.”

 

Mr. Berridge relayed that internationally CPL has become the most popular form of cricket, with the 2016 International Cricket Council (ICC) T20 World Cup final between England and West Indies attracting a global television audience of over five million viewers.  The overall television and social media leverage was recorded to be 1.2 million, making it the largest ever made for a single cricket match.

 

The Chief Operating Officer of the St. Kitts-Nevis Patriots outlined the expectations for this year’s CPL T20 Tournament.

 

“As it relates to CPL 2016, we are expecting over 100 million fans to view our games all around the world, and in just four short years, CPL has already become the second most popular T20 professional league in the world,” Mr. Berridge said.  “Fortunately, for local cricket fans and for the local economy, a T20 cricket partnership was forged through an agreement between three commercial investors and the Federal Government which has produced the St. Kitts-Nevis Patriots CPL Franchise, which has its home ground at the Warner Park Cricket Stadium.”

 

Greetings were brought from the three SKN Partiots owners Uday Nayak, Mohammed Ansari and Nirvan Veerasamy.

 

CPL released that the 2015 tournament had a total direct economic impact on the St. Kitts and Nevis economy of US$11.3 million which was an increase of 33 percent over 2014.  The tourism marketing impact every time the SKN Patriots was televised around the world, was valued at US$5.3 million in 2015.