Kittitian Neisha Tweed Bell: A Global Creative Powerhouse

Neisha Tweed Bell, a proud daughter of St. Kitts, is making waves on the international stage as an award-winning creative executive, strategist, and advocate for inclusivity. With over 20 years of experience at industry giants like Meta, Publicis, and Dentsu, Tweed Bell has built an illustrious career at the intersection of creativity, technology, and culture.

Known for her innovative approach to brand and product marketing, Tweed Bell has spearheaded projects that leave an indelible mark. Among her notable achievements:

  • Transforming Healthcare Marketing: As the leader of Meta’s Health Creative vertical, she drove creative innovation that unlocked $1 billion in sales within just five years.
  • Driving Inclusivity in Advertising: She launched the first global inclusive creative and cultural fluency practice at Meta’s Creative Shop, demonstrating that inclusive practices lead to an over 80% increase in ad recall.
  • Iconic Campaigns: From launching Citi Bike in New York City to creating a VR experience for St. Jude Children’s Research Hospital that raised over $1 million in donations, her work consistently breaks boundaries and delivers impactful results.

Tweed Bell’s influence extends beyond her corporate achievements. A certified Cultural Intelligence (CQ®) facilitator, she coaches teams to collaborate effectively across diverse cultures. Her passion for fostering community and connection shines through initiatives like mentorship programs and her role as co-chair of the ADCOLOR Advisory Board, a platform championing diversity in the creative industries.

Her work has been celebrated by organizations like The One Club and ADCOLOR, and featured in Essence Magazine. Tweed Bell has also shared her expertise on global stages, including the prestigious Cannes Lions and ADCOLOR Conference & Awards.

Reflecting her commitment to excellence, Tweed Bell approaches every endeavor with the philosophy: “How can I make this better?” Whether leading groundbreaking campaigns or mentoring rising talent, she continues to elevate creativity and collaboration on a global scale.

As Neisha Tweed Bell builds on her extraordinary journey, she stands as an inspiration to her fellow Kittitians and a testament to the limitless potential of Caribbean talent on the world stage.

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