BASSETERRE, St. Kitts & Nevis – Flow has entered the St. Kitts & Nevis market, replacing LIME as the new retail brand for Cable & Wireless (C&W). The complete transformation of the brand is the result of the company’s recent merger with Columbus Communications.

As the company embarked on its phased launch across the Caribbean, the Federation of St. Kitts & Nevis is now the 2nd LIME only and fourth market overall to be transformed to Flow.

The new Flow brand has been redesigned around the positive attributes that customers value highly, such as “bang for your buck” innovation, customer focus and going the extra mile to serve them.

“With this transformation, Flow will offer St. Kitts & Nevis a winning consumer proposition made even more attractive with the introduction of Superfast Broadband. Customers will be able to interact with the new products and services via a soon to be launched retail experience centre, the first of its kind on the island. With interactive features, self-help facilities and newly trained customer agents, the store is designed to transform the entire customer experience, and is a major step in the Company’s bold vision of being #1 for customer service in the region. This is a proud moment for our company in St. Kitts & Nevis,” said David Lake, Country Manager.

According to Lake, “We now have the opportunity to give our customers even more through new packages that our converged advanced technology allows. More than that, the merger will ultimately bring new levels of affordability, innovation and customer service to the country. In fact, to mark the occasion of the brand launch, Flow has a special outdoor promotional offer – a bonus credit promotion for top ups of between EC$10 to EC$100.Customers will earn  bonus minutes for on-net calls, valid for seven days. We have also partnered with Huawei to offer our customers the Y360 smartphone at the affordable launch-day price of just $99 plus VAT and one gig data,” he added.

“Historically, C&W’s presence in the Caribbean has long been marked by a series of successful investment programmes, technological advancement, employer of choice designation, impactful nation-building initiatives including a long history of supporting culture, education and sports within the Federation,” said the proud Country Manager.

Lake listed several of these investments on the island including – US $10M network upgrade investment during 2014, the launch of 4G (HSPA+) mobile data services in 2012. The Company has also invested in the community with close to twenty year veteran sponsor of the St. Kitts & Nevis music festival and more than ten years as sponsor of Nevis Culturama. The company also supports education initiatives via its Free Broadband connectivity programme for all Primary schools in the Federation.