CPL 2016 Generated Near $23 Million In St.Kitts-Nevis Economy As Federation Saw Biggest Economic Boost Of Any Host Country
35,124 fans attended matches at Warner Park during the 2016 season.
The Hero Caribbean Premier League (CPL) continued its upward trajectory in 2016 with the world’s fastest growing T20 tournament contributing a significant economic boost of over USD $102,670,565 across each of the seven host territories; Barbados, Guyana, Jamaica, St. Kitts & Nevis, St. Lucia and Trinidad & Tobago and Lauderhill, Florida.
The economy of finals host St. Kitts & Nevis was the most notable winner overall .
Despite the St.Kitts-Nevis Patriots’ failure to reach the knockout stages, there were significant economic positives for Hero CPL finals hosts St. Kitts & Nevis. The cumulative economic benefit to the local economy arising from the staging of the finals amounted to $22,722,350, making it the significantly highest beneficiaries from the 2016 competition. The investment by the CPL amounted to a 22 percent increase to $1,664,540, while the total visitors spend saw a 12 percent increase from the 2015 season to $3,690,911. The media value from the eight combined matches (factoring TV and digital brand exposure, tourism imagery and verbal mentions) jumped by 70 percent to $8,262,632. Hosting CPLT20 in the Federation created 240 local jobs and filled 3,899 hotel room nights. With a combined TV audience of 37 million for the four Patriots’ home matches and the Hero CPL finals, in all 35,124 fans attended matches at Warner Park during the 2016 season.
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