HEADLINES

St. Kitts Partners with Tommy Bahama and Belk for ‘Escape to St. Kitts’ Sweepstakes

Grand Prize is a Trip for Two to the Island that Inspired the Fragrances

BASSETERRE (26TH April, 2016): To officially launch the Tommy Bahama St. Kitts men’s and women’s fragrances that were inspired by the serene beaches of the island, St. Kitts has partnered with Tommy Bahama, the iconic lifestyle brand, and Belk, a department store company with 293 stores in 16 southern US states and online, to conduct the “Escape to St. Kitts” sweepstakes, launching today.

“It is extremely gratifying to be launching this sweepstakes with our partners, who are well-known lifestyle brands whose audiences align with the experiential traveler that St. Kitts is targeting,” said the Hon. Lindsay F.P. Grant, Minister of Tourism, International Trade, Industry and Commerce. “This affiliation with Tommy Bahama and Belk is sure to increase awareness for the St. Kitts brand among more people who are likely to visit our island.”

Running today through May 31, 2016, the sweepstakes Grand Prize consists of a trip for two to St. Kitts including roundtrip airfare and hotel accommodations for 5 days/4 nights at the St. Kitts Marriott Resort & The Royal Beach Casino, two spa treatments at the Emerald Mist Spa at the St. Kitts Marriott valued up to $100 each, a $1,000 Tommy Bahama shopping spree, a $1,000 Belk gift card and a Tommy Bahama St. Kitts fragrance wardrobe. All partners will be promoting the sweepstakes online, in e-newsletters and via their social media channels. Tommy Bahama and Belk will also be promoting the sweepstakes in-store.

Anyone age 18 and older who resides within the 50 US states and Washington D.C. can enter the sweepstakes. There is no purchase necessary; a purchase does not increase your chances of winning.Internet access and a valid e-mail address are required.
To enter for a chance to win and to read the full sweepstakes rules and regulations, simply visit www.tommybahama.com/stkitts.

ABOUT TOMMY BAHAMA
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).  Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 16 of which offer a Tommy Bahama Restaurant & Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers, including Nordstrom and other specialty retailers. Additional stores will be opening this year.  For more information, please visitwww.tommybahama.com.

ABOUT PARLUX LTD., INC
Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, JAY Z, Kenneth Cole, and Tommy Bahama among others.
Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

ABOUT BELK
Belk, Inc., a private department store company based in Charlotte, N.C., is the home of Modern. Southern. Style. with 293 Belk stores located in 16 Southern states and a growing digital presence. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York. Belk and www.belk.com offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

ABOUT ST. KITTS
St. Kitts is currently ranked, with sister island Nevis, at #6 on a list of the Best Islands in the World, #6 on a list of the Best Caribbean Vacations, and #4 on a list of the Best Beach Honeymoon Destinations in the World, #3 on a list of Best Caribbean Honeymoons, and #10 on a list of the Best Affordable Caribbean Destinations by US News & World Report.  It is also ranked at #7 among the Hottest Places to Travel this Winter by CNN Money based on bookings received by Virtuoso, #8 on a list of the Top 10 Best Islands for a Holiday by Places To See In Your Lifetime, #14 on a list of the 50 Travel Destinations That Will Be Huge In The Next 10 Yearsas well as #8 on a list of the25 Best Caribbean Islands by Business Insider, one of the Top 12 Best Caribbean Vacations on FlipKey.com, the vacation rental company of leading travel website, TripAdvisor®. In 2016, St. Kitts has been ranked #15 of The Top 21 Destinations for 2016by Robb Report and one of the Ones to Watch in 2016 by Travel Weekly. St. Kitts & Nevis have been named #13 on a list of the most popular Caribbean islands among the very rich by Bloomberg Business online, one of the Top 15 Emerging Travel Hotspots for 2015by The Huffington Post and has been ranked by The New York Times at #34 of the52 Places to Go in 2015.

Intoxicating natural beauty, sunny skies, warm waters, and white sandy beaches combine to make St. Kitts one of the most seductive spots in the Caribbean. Located in the northern Leeward Islands, it offers a diverse tourism product developed from the destination’s natural beauty, cultural heritage and rich history.  The island’s stunning variety of tourism attractions include hiking through the tropical rainforest, riding the scenic railway that connects the island’s former sugar plantations, visiting the Caribelle Batik factory, and touring Brimstone Hill Fortress National Park, the only man-made UNESCO World Heritage Site in the Eastern Caribbean. Among the more traditional vacation pastimes available are watersports, golf, shopping, tennis, dining, gaming at St. Kitts’ exclusive casino or simply relaxing on a sandy beach.  Accommodations range from intimate plantation inns to larger hotels and resorts.

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