Discover Dominica Authority (DDA) awarded certificates to twenty-seven (27) Romance Service Providers following the successful conclusion of a three (3) day Destination Wedding and Honeymoon Seminar held at the Fort Young Hotel. The seminar focused mainly on strengthening the development of the Romance niche tourism product and building the capacity of relevant public and private sector persons and organizations involved or wishing to become involved in this market.
The seminar which ran from Wednesday June 7 to Friday June 9, was facilitated by Nathalie John of Dreamy Wedding and Tours Inc. At the Closing Ceremony, John described the seminar as fun and exciting stating that it was also a learning experience for her and told participants, “There’s nothing more than having you on board with the DDA”. Ms. John also underscored the importance of the Social Media in the growth of businesses “old days of marketing which included television, radio and print alone is gone as it would not work for a destination wedding market and hence social media is one way in which they can be brought to their target audience much faster”.
In relation to personal growth, participants were encouraged to obtain certification as this is critical in obtaining recognition in the Romance Market.
Training Participant, Pamela Richards Sorhaindo remarked “the training was really timely and extremely informative.” She stated also that “We are in an environment where services are required at a rapid rate, hence the need to embrace the Social Media platform as a means of marketing our destination and the services we offer. Dominica is a unique destination, its offerings are unique from what other destinations have to offer. As a result couples will be able to get that out the ordinary experience they are looking for.”
DDA was once again elated to partner with Dreamy Weddings in strengthening the human capacity of the Romance Niche Market. Ms. John continues to provide much support and leadership towards the enhancement of Dominica’s Romance market regionally & internationally. Reviews from the participants indicate that the training exceeded their expectations and will prove useful in the development of their respective businesses.
DDA recognizes the need to strengthen the Romance product offerings. As such, it is felt that refreshing Romance Service Providers in the delivery of excellent service, effective use of Social Media Platform and Destination Wedding and Honeymoon trends is one way in which Dominica can increase its market share.
For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.DiscoverDominica.com or follow Dominica on Twitter (@nature_island) and Facebook/discoverdominica and take a look at our videos on YouTube/discoverdominica.
About Dominica: Dominica (pronounced Dom-in-EEK-a, and not to be confused with the Dominican Republic) is a haven for adventure travellers seeking a unique vacation that includes: hiking and adventure, cultural events/festivals, diving and water sports, whale/dolphin watching and canyoning adventures. Dominica lies south of Guadeloupe and north of Martinique in the Eastern Caribbean. Air travellers can connect to Dominica on Air Antilles, Air Sunshine, Coastal Air Transport, LIAT, Seaborne Airlines, or WINAIR from the surrounding hubs of Antigua, Barbados, Guadeloupe, Martinique, Puerto Rico and St. Maarten. If travelling by sea, travellers can connect to Dominica on L’Express Des Iles ferry service from Guadeloupe, Martinique, and St. Lucia.